Not much of an interesting story on this one, but it all counts.
Someone got an official charger from apple and basically, it caused a fire. They took the charger to the shop to complain, and they were told they would be charged for a replacement because the wires were showing. As the wires were showing, they were at fault. Incredible logic.
People were giving all kinds of helpful advice like 'you should kick off' or 'they are only £1 to replace on ebay', but I found the e-mail address of the CEO of Apple UK and told her to complain to the boss.
It's a very successful tactic that I have used several times. If I am unhappy with customer service, I complain. If I'm unhappy with how the complaint it dealt with, I go straight to the CEO. And I advise you to do the same, it really gets things done.
This is an excellent website for finding contact details - http://www.ceoemail.com/
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